De Warmste Week
To support De Warmste Week, VRT needed to bridge the gap between the broadcaster and the public. The priority was a fast, reliable tool to manage the high volume of messages in real-time.
Challenge
During De Warmste Week, hundreds of organisers needed fast, personal support. VRT needed one tool that could handle it all in real time.
Solution
We onboarded thousands of organizers to a branded WhatsApp assistant that provided instant support. While our assistant handled location-specific info and real-time reminders, our flagging system indicated where human interaction was needed.
Impact
Messages handled in one week
5 580
Action organisers supported
54 283
AI-agents alerts
6
Full-time employees saved