Nerdland Festival
Nerdland Festival is the largest science festival in the Benelux, attracting over 25.000 visitors during a multi-day
program packed with talks, shows and workshops.
To support the crowd with practical information — without overwhelming the communication team — Nerdland
looked for a smart, scalable solution.
Challenge
From questions about schedules and speakers to directions, accessibility and weather updates, the info demand was massive. The goal was to deploy a conversational assistant that could handle real-time questions, reduce repetitive workload and still feel personal.
Solution
Wichelen launched TamTam: a 24/7 WhatsApp assistant for automated municipal support.
It provides instant answers, shares official info, routes complex questions to the right department, and checks in with residents when needed.
Impact
12 000
residents served
98%
open and delivery rate
5112
messages sent
3175
messages received
380
active households reached