BOIC - Team Belgium
The Belgian Olympic Committee (BOIC) wanted to offer a premium and stress-free experience to all visitors of the Lotto Belgium House during the 2024 Olympic Games in Paris. To support thousands of Belgian fans, they needed a multilingual communication flow that felt personal, accessible and always available.
#Use case – supporter engagement
Challenge
The visitor experience involved many moving parts — from ticketing, transport and safety information to daily schedules and content updates. BOIC needed a central solution that could respond instantly to questions, adapt to language preferences, and keep fans well-informed before, during and after their visit.
Solution
Get In Touch provided a personalized WhatsApp experience, powered by AI assistants and connected to BOIC’s ticketing system. Key features included:
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real-time assistance for practical questions
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automated updates on schedules and events
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24/7 multilingual support
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upsell messages and promotional touchpoints
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seamless integration with visitor data and preferences
Impact
0
visitors supported
0
messages sent
0
messages received
0 %
open rate
0 %
delivery rate
- Consistent, high-quality communication at scale
- Reduced pressure on support teams — more service, less effort
