De Warmste Week (by VRT)
For its annual solidarity campaign, De Warmste Week, national broadcaster VRT needed a way to stay closely connected to thousands of action organisers across Flanders. The campaign runs for just one week, but generates massive public engagement and a high volume of questions, updates and coordination needs. Speed, clarity and connection were key.
#Incoming conversations
"The Get In Touch platform saved us 6 FTE’s only for this week"- Director @ VRT – De Warmste Week
Enhanced verification
Challenge
VRT wanted to offer every action organiser a personal, one-on-one communication experience, without overloading its internal team. Traditional channels like email or social media lacked the responsiveness and visibility required for this fast-paced, high-impact campaign. They needed a single platform that could manage volume, keep the tone human and offer real-time updates.
Enhanced verification
Solution
Via Get In Touch, each action organiser was onboarded to WhatsApp, where a branded conversational assistant provided support before, during and after the event. Questions were answered instantly, content like videos and maps was delivered on demand, and campaign updates were pushed in real time.
Through automation and smart conversation design, organisers could:
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receive location-specific info
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access video messages
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get reminders, last-minute changes and instructions
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ask questions at any time
Messages flagged as sensitive or complex were routed to VRT’s team — ensuring nothing was missed, and everything stayed personal.
Impact
0
Action organisers supported
0
Messages handled in one week
0
Full-time employees saved
0
Human handovers where needed
0 %
Of all conversations required manual intervention — the rest was handled automatically
