Jet Import
Jet Import is a leading distributor of premium drinks in Belgium. To better engage with their B2B clients, they wanted a communication channel that was more direct, responsive and scalable than traditional email.
Their goal: qualify their customer database, launch product updates more effectively and explore sales opportunities with a personal touch.
#Use case – AI per customer segment
Challenge
Email performance was declining, and account managers struggled to reach the right people at the right time.
Jet Import needed a faster, clearer way to stay top-of-mind, start conversations and gather data — without putting more pressure on the sales team.
Solution
With Get In Touch, Jet Import launched a branded WhatsApp channel aimed at their B2B clients.
The setup allowed them to:
- push product updates and samples instantly
- qualify leads by asking key questions
- gather contact info and preferences
- follow up quickly with targeted sales outreach
- automate replies where relevant
Impact
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customers reached
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messages sent
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messages received
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open rate
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delivery rate
