Paradisus Salinas
Paradisus Salinas is a luxury hotel in Lanzarote, part of the Melia Group. Until recently, guest communication was handled via six separate mobile phones using the WhatsApp Business app — a setup that was unscalable, chaotic and far from professional.
The hotel needed a modern, centralized messaging solution that matched the level of service they wanted to offer their guests.
#Premium guest experience
“We never found a professional WhatsApp solution to support our guest relations, until now.”VP Marketing – Melia Group
Challenge
The team was losing time switching between devices, apps and individual chats. There was no consistent guest journey and no way to track or structure conversations. They wanted to offer a seamless, high-end experience across all touchpoints — from booking to check-out — without increasing the workload of their concierge team.
Enhanced verification
Solution
Get In Touch replaced the fragmented setup with one central WhatsApp interface, connected to automated workflows and conversation templates tailored to each guest segment.
Guests now receive:
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welcome messages at check-in
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booking confirmations for excursions
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real-time concierge support for transport, questions or room service
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check-out reminders and review requests
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personalised journeys before, during and after their stay
Each guest is handled in the right tone and language, based on their segment and preferences.
Impact
0
customer segments served
0
messages sent
0
messages received
0 %
delivery rate
> 0 %
read rate
- All guest communication handled in one central WhatsApp channel
- Full replacement of multiple WhatsApp Business phones
