Voodoo Village
Voodoo Village is a distinctive electronic music festival in Belgium, set in the forests around ’s Gravenkasteel in Humbeek. With a strong focus on nature, art and ritual, the festival offers more than music alone. Visitors come for the atmosphere, the carefully curated line-up and the feeling of stepping into a different world.
During the festival build-up and event days, thousands of visitors look for practical information. Parking, timetable changes, weather updates, lost & found or last-minute questions all come in at once. The team wanted to stay close to visitors without breaking the immersive experience the festival is known for.
Challenge
Voodoo Village attracts thousands of visitors who all have practical questions before and during the festival.
From parking and timetables to weather updates and lost & found, the volume peaks in a very short time window.
The team needed a direct communication channel that was:
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fast and reliable
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personal on scale
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calm and supportive, without disturbing the immersive festival experience
At the same time, internal teams were already fully occupied on-site.
Solution
Get In Touch became the central WhatsApp channel for visitor communication.
A branded AI assistant handled incoming questions autonomously and supported visitors before, during and after the festival. Push messages were used for relevant updates, while photos and feedback were received directly in WhatsApp.
Only conversations that required human judgement were flagged and routed to the team.
Impact
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autonomous replies
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