BOIC Team Belgium
The BOIC needed a multilingual communication flow to support Belgian fans in Paris. The goal was to stay personal and accessible 24/7, ensuring a premium experience for every visitor at the Lotto Belgium House.
Challenge
The challenge was centralizing constant updates into a single, instant, multilingual flow for thousands of visitors.
Solution
We linked WhatsApp directly to the BOIC ticketing system. This gave thousands of fans a single place for real-time support, automated schedule updates, and 24/7 multilingual help, all based on their personal visitor data.
Impact
open rate
5 261
Visitors
6 093
87%
7 381
messages received
messages sent
96%
delivery rate