Zoute GP

To manage the complexity of four simultaneous rallies, Zoute Grand Prix required a scalable way to deliver instructions and roadbook updates. They wanted to maintain a personal connection with drivers without overwhelming their staff.

Challenge

Zoute Grand Prix needed a centralized channel. This allowed the team to send out critical updates and manage individual emergencies simultaneously while keeping the experience personal for every driver.

Solution

Get In Touch centralized all rally communication on WhatsApp. By segmenting drivers by rally, the system sent automated schedules and urgent alerts, while routing critical incidents directly to the staff for immediate action.

Impact

delivery rate

+ 800

drivers connected

99%

messages received

16 777

messages sent

99%

open rate

2 103

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