Sint-Laureins
Sint-Laureins uses a WhatsApp AI assistant to automate citizen support for roadworks, using QR codes and website data to provide instant, proactive updates.
Challenge
The challenge was to automate roadwork updates to reduce workload while improving the AI’s tone, avoiding repetitive phrasing, and ensuring accurate answers even for off-topic questions.
Solution
We launched a WhatsApp AI assistant for Sint-Laureins that automates roadwork inquiries using website data, supported by professional broadcast tools and compliant opt-out features.
Impact
244
Citizens supported
2 706
Messages send
99%
Delivery rate
96%
Read rate
485
Automatic AI answers