Wichelen - TamTam
Wichelen modernized its services for 12 000 residents by introducing an accessible WhatsApp channel. Through automated updates and services, the municipality achieved faster response times while minimizing administrative overhead.
Challenge
Wichelen needed a way to answer recurring questions automatically, monitor more complex topics, and still ensure every citizen felt heard and helped.
Solution
Wichelen launched TamTam: a 24/7 WhatsApp assistant for automated municipal support.
It provides instant answers, shares official info, routes complex questions to the right department, and checks in with residents when needed.
Impact
12 000
residents served
98%
open and delivery rate
5112
messages sent
3175
messages received
380
active households reached