Zoute Grand Prix
Zoute Grand Prix Car Week is the most exclusive event of the Zoute Grand Prix brand. Every October, over five days, four different rallies take place, each with its own route, schedule, roadbook and checkpoints.
Hundreds of drivers participate simultaneously, all needing clear instructions, last-minute updates and personal support. During the event, timing is tight and situations can change quickly. Detours, traffic, safety checks or technical issues require immediate communication.
The organisation wanted to stay close to drivers throughout the event, without overloading the marketing and operations team.
Challenge
Zoute Grand Prix needed a single communication channel that could handle both outbound updates and inbound questions at scale.
The solution had to:
- provide instant and reliable updates
- deliver personalised information per rally
- support drivers in case of detours, delays or incidents
- remain accessible at all times during the event
Email and static documents were not sufficient in such a dynamic environment. The team needed a channel that worked in real time and felt personal for every driver.
Solution
Get In Touch was used as the central WhatsApp communication channel for driver communication.
Drivers were onboarded to WhatsApp and received tailored information based on their rally and schedule. Push messages were used for urgent updates, while drivers could ask questions directly if something was unclear or went wrong.
Through smart automation and conversation routing:
- practical information was delivered instantly
- messages were personalised per rally
- incoming questions were handled efficiently
- urgent or sensitive cases were flagged for human follow-up
Impact
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